JCP Bridal Registry
A bridal registry redesign for JCPenney.com during the Razorfish era. Mapped the wedding registry process from three angles — bride & groom, store, and guests — then heuristic-evaluated competing online registries and walked the in-store experiences at major competitors to identify what worked and what didn't.
Understand Bridal Registry Process
I started the project by defining task flows to help clarify and better understand the wedding registry process from the perspective of the bride & groom, store and guests.
Online Heuristic Evaluation
At the same time, I performed heuristic evaluations of all major online bridal registry websites to identify best in-class features.
In-store Heuristic Evaluation
Finally, I conducted in-store walkthroughs of major competitors, registering for gifts at multiple places to understand the strengths and weaknesses of the bridal registery process for all of JCP’s competitors.
- e-commerce
- bridal registry
- JCPenney
- Razorfish